Now in Early Access

Find pre-1980 homeowners.
Send them ROI-proven attic insulation offers.

Batten automatically scrapes county property tax records, identifies rust-belt homes built before 1980, and delivers personalized cold-email campaigns with real energy savings calculations — before your competitors do.

See How It Works
Cleveland, OHDetroit, MIPittsburgh, PABuffalo, NYGary, IN+ 47 more markets
Process

How It Works

01
Step 01

Scrape

We automatically pull property tax records from county assessor databases across rust-belt metros — no manual data entry, no third-party lists.

02
Step 02

Identify

Our algorithm flags homes built before 1980 in your target zip codes — the exact homes where inadequate attic insulation is costing owners $1,500+/year.

03
Step 03

Email

Personalized cold emails land in owner inboxes showing exactly how much they'll save: before/after energy bills, payback period, and your contact info.

The Opportunity

Why Attic Insulation?

Rust-belt homes built pre-1980 predate modern insulation standards. Every cold winter, those owners are paying for heat that escapes through the roof — and most don't know it.

40%
Average energy savings
After professional attic insulation retrofit
$1,500
Annual savings per homeowner
Based on Dept. of Energy retrofit studies
80%
Of pre-1980 homes under-insulated
Below current R-38 standards
CategoryBefore BattenAfter Batten
Lead sourcingDoor-to-door, referralsAutomated, daily fresh leads
Targeting precisionGut feeling + zip codeYear-built filter + tax data
OutreachManual calls/flyersPersonalized email at scale
ROI proofVerbal estimatesCalculated before/after bills
Limited Early Access

Ready to fill your pipeline with warm leads?

Join contractors already using Batten to find pre-1980 homeowners before their competitors. Enter your email to request early access.

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